Young people ranging from older teens to mid aged-twenties, students. People who enjoy listening and reading about indie/rock/metal, these people, would be a majority of students, would all probably be in huge debt or just broke, and so this is why the magazine would only cost £1.70, being a real competitor to all other existing brands. My magazine would be sold in Tescos, which is a large retailer for magazines and books, it would be easy for the reader to buy so that they dont have to go to somewhere like WHSmith, as a] they would be more expensive to distribute in, and b] there is allways a local Tescos, where as WHSmith is not. I have a previous target profile if you click on this link.
http://louisagiardina.blogspot.com/2010/03/target-audience.html
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