Target Audience

This is Kara, she is an example of my target audience. She is 19 and currently interested in fashion photography and partying. Her types of friends include boys in bands and her best friend Jolie, is the lead singer in a band 'Pulp'. She currently lives in the inner city of London with her best friend in a studio apartment, where she has lived for 7 months. She took an art and photography course at LCF but unfortunately quite due to plagiarism in the first term she had to leave. Her parents weren't happy about this but let her stay at her apartment to focus on photography, her parents have never been really concerned about her well being as such as they both work full time for major companies and never had time for her, this was upsetting for her growing up and probably caused her to want to be different in the sense of style and personality. She likes to shop in Topshop, though she will only shop in the boutiques as she hates to be seen in something some one else is wearing. She occasionally shops in charity shops and when she does she isn't embarrassed. She wears heavy makeup when going out at night time, but sticks to casual rock chick makeup during the day.

Kara doesn't have the best reputation, she has had multiple boyfriends whom she has slept with, though she claims she loved them all. And so people tend to judge her, though her friends know she is a caring affectionate person. She doesn't like to look too nice to people as she doesn't like to trust many people, this is because of her troubled past. She only keeps few people close as she knows everyone will eventually leave. She loves loud nights out and eating kebabs. She does like her alone time though, she listens to music constantly, this is her only vice, along with Tic-Tacs, she could eat Tic Tacs for England. Her favorite artists include: Kasbian, Paramore, MGMT, Friendly Fires, Kings of Leon, Maroon 5, Artic Monkeys and Greenday. This are her daily listens, though when out she likes to go to clubs that play trance, dance and house.

When she isn't photographing, out, or hanging about with Kara, she's probably at home watching TV with a tub of Ben and Jerries on her bean bags. Her favorite TV programmes are Friends, Skins, Take Me Out, Lost and Eastenders. She also loves to watch Never Mind The Buzzcocks but doesnt enjoy it as much as Simon Amstell left. Her favorite male celebs include Simon Amstell, Luke Pasqualino, Johny Depp and Liam Gallagher. Kara is a good exaple of who i want my target audience to be.