Wednesday, 3 March 2010

Maslows Hierarchy Of Needs

Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper 'A Theory of Human Motivation'. He created it to show human innate curiosity. It is shaped as a basic pyramid, with a standard wide base at the bottom, representing basic human needs such as food and water, and towards the top showing human self actualization and the ability to be individual. The lower four layers of the pyramid contain what Maslow called the 'deficiency needs' if these needs are not met the body gives no physical indication. Most of media advertisiting is based around this. This gives us as the audience what we need which is shown by the top three sections of the pyrmid, shwoing that if whatever were looking at looks creative and not broing showing us that we need something busy and creative to find it remotly intresting.This has been copied from wikipedia.

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